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The term “keyword stuffing” has been around since the early days of SEO. It’s used to describe a shady technique website owners adopt in order to manipulate their site’s search ranking for a particular keyword, or set of keywords.

If you have been to a website that displays a list of words or phrases that have little or no relevance to the content on the website, then it is likely that website is keyword stuffing.

Not only does keyword stuffing look unsightly, but it also gives a poor user experience, as the out of context content seems unnatural to any web visitor. To get around this, keyword stuffing is often hidden so it is less obvious to website visitors.

For example, websites may use white text on a white background to hide the copy, alternatively, they may hide text through CSS styling or positioning, or keyword stuff the metadata and alt text. The hidden keywords are still visible to search engines, however, they are likely to penalize sites who adopt these methods. Search engines taking a dim view of the practice and are likely to give a lower, not higher, search ranking.

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