You Inc, Entrepreneur, Homepreneur, Globalpreneur & Infopreneur
Alexa rank is not so much important for a website. It is just used to measure the rank or the popularity of the website in terms of other global websites. On the basis of visitors per month, amazon provides an Alexa rank to a website. The smaller the rank is popular is the website.
However, apart from the rank only, it also provides useful information like the organic keywords the website is ranking for and the global and country-wise ranks of the website. Some of the businesses give importance to the Alexa rank. However some believe that Alexa rank is only a rank, the most important is the website quality.
So, always focus on the content of the website. Better the content, better is the organic search traffic and better is the Alexa rank of a website.