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In order to better understand the definition of the target audience, let's take a few examples. Let's say that a bicycle brand is launching a new line focused on trails. She could say that the target audience is people from 20 to 40 years old who like trails. Simple, right?
However, this simplification can hinder the brand: the target is very broad, and the brand will reach many people who will not be interested in the product. So, it is worth specifying: