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First of all, SMS stands for Short Message Service, this is a text message sent from one mobile device to another. Bulk SMS is, therefore, sending an SMS to a large number of recipients at once.
SMS messages are purchased in bulk, hence the term, and are considerably cheaper than regular SMS from your mobile phone. In addition, Bulk SMS is a considerably cheaper method of mass communication than more traditional forms of marketing such as advertising or email marketing.
Bulk SMS can be used by business owners, community groups, marketing agencies, or anyone wishing to communicate with a large group of people.
Bulk SMS allows you to measure the impact of your sent messages, you can track your delivery reports and if you include a link, you can measure the amounts of hits and/or sales the SMS led to.