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The importance of blogger outreach for SEO

When it comes to SEO, content is king, but distribution is queen. Despite understanding the importance of quality, not everyone is fully benefiting of their content marketing efforts. Simply put, having a solid content strategy and committing to quality is not enough to put your site on page one. It should also be backed with the right promotion and linking strategy to secure better rankings.

The problem is not the lack of platforms for publishing your content and reaching out to our target audience – it is the lack of a strong backlink foundation that will improve crucial SEO metrics, particularly domain authority and trust rating. Unfortunately, most online marketers fail in this department by distributing content and tying their links through numerous suboptimal sites.

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