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The Best Off-page SEO Techniques

An effective SEO strategy involves dozens of factors. And while this may sound overwhelming, they can all be broken down into two main categories: on-page and off-page SEO. As the name implies, on-page SEO involves the elements that take place on the individual pages on your site. Optimizing these elements can be time-consuming, but you have full control over them. With off-page SEO, on the other hand, optimization isn’t quite as straightforward. On this page, we’ll explain exactly what it involves, why it’s so important, and how you can start optimizing your site’s off-page factors to increase your traffic and achieve your digital marketing goals.

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