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Most marketing specialists are familiar with search engine optimization (SEO). But, as an update, SEO is the process of optimizing the content and structure of your website to receive high-level organic channels in search engine results like Google. Without solid SEO, your potential customers cannot find your business or its solutions. In 2020, try to focus on internal links, local SEO and link building.

Internal links
Internal links are links located throughout the site that refer visitors to another page of the site that has valuable and relevant content. Adding internal links helps Google understand the relevance of its pages, the usefulness of individual pages and the relationship between its web pages. To get a higher ranking, use the hyperlink of your key phrases in your content, instead of linking words and phrases like "visit", "contact" or "click here".

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