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Identifying Content Marketing Trends to Enhance Your 2020 Strategy

A great marketing strategy cannot be built on bare assumptions, especially when it comes to content.

To keep pace with the industry, content marketers constantly monitor a variety of channels seeking trending topics and hot news.

In our research, we decided to take a look from the inside. We analyzed 2019 Google search queries related to content marketing and the top-performing tweets in English with the hashtag #ContentMarketing posted between January and September 2019.

Why these two channels?

Twitter is a popular platform that has  monthly active users. Each tweet is a short and clear message, and hashtags are used to establish connections between like-minded people and initiate conversation and discussion.

As for search queries, they reflect the topics that people in the industry are concerned with or want to learn more about.

The key findings of the research are presented in the infographic.

Below you’ll find a detailed analysis that will hopefully help you develop a stronger content marketing strategy for 2020.

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