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Stanley's Blog (198)

What Are Inbound Links & How to Get More of Them

Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.

Inlinks, backlinks, inbound links.

They all mean the same thing – someone else’s web property is linking to yours.

A hyperlink from one webpage to another.

A simple, integral part of the internet.

Spend any time in the SEO industry and you would think links directly equal profit.

Some SEO pros spend…

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Added by stanley on July 6, 2020 at 11:57am — No Comments

Google Testing Thumbnail Images in Search Results

Google is testing the use of thumbnails images in different search contexts. The first version is in the search engine results page (SERP). The second version is using thumbnail images in Google Suggest dropdown.

The implementation of the thumbnail images is similar to how Google News displays thumbnail images.

Google Tests Thumbnail Images in Search Results

The images are square cropped versions of the featured images that are on the articles.

This is a…

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Added by stanley on July 6, 2020 at 11:51am — No Comments

Want to Earn More Online? Let’s Talk About Conversions

Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.

SEO conversations generally center on creating content and promoting it. Something important that is rarely mentioned is in my opinion one of the most important considerations: conversions.

A conversion, in the context of search marketing, is when someone performs an action that the publisher wants them to…

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Added by stanley on July 3, 2020 at 1:00pm — No Comments

Google Finds SEOs Are Getting More Work During COVID-19

In the latest episode of Google’s Search Off the Record podcast, Webmaster Trends Analyst Gary Illyes goes over some surprising poll findings.

Google’s Gary Illyes polled SEOs about changes to their work-life during COVID-19, and the results were not what he expected.

Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat.

The poll results were…

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Added by stanley on July 3, 2020 at 12:55pm — No Comments

E-A-T & Link Building: A Guide to Evaluating Prospects

E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. Here's a guide to help you get started.

E-A-T has been a hot topic when it comes to on-site content.

But why, how, and when should you consider concepts in E-A-T with link building efforts?

Your site cannot have E-A-T without a link and brand mention profile.

Google states that “sources of reputation” are “news articles,…

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Added by stanley on July 2, 2020 at 12:05pm — No Comments

In a Year of Worsts, SEO Just Became the Best

SEO just became the top priority marketing channel. Here's what led to this shift and how it impacts both organizations and marketers.

It’s safe to say 2020 has been – how do I put this eloquently – sucky.

I wouldn’t be surprised if that’s how future historians will refer to it.

However, amidst all the chaos in the world, something strange happened,

Something I don’t think anyone could have predicted.

SEO…

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Added by stanley on July 2, 2020 at 11:54am — No Comments

Ways to Convert Organic Traffic Into Qualified Leads

Are you optimizing your content for Google AND for conversions? Here are five ways you can turn organic traffic into qualified leads.

Visitors are nice, but paying customers are better.

With all the attention SEO professionals give to optimizing for search, it’s easy to neglect the other really big, important piece of the puzzle: conversion.

Brand awareness is golden, but only if you can translate it into an actual business.

All your…

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Added by stanley on July 1, 2020 at 7:59am — No Comments

Bing Ranking Factors Revealed in Update to Webmaster Guidelines

In an updated version of Bing’s webmaster guidelines the search engine shares details about how content is ranked.

Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.

In addition, an existing section on things site owners should avoid doing has been updated with further recommendations.

Here’s a breakdown of the important changes to Bing’s webmaster guidelines

Until…

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Added by stanley on July 1, 2020 at 7:49am — No Comments

Top Tools for Bulletproof SEO Content Strategies

Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review.

Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows.

Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations.

Choosing the right tool to add to your workflow largely depends…

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Added by stanley on June 26, 2020 at 10:16am — No Comments

SEO Seasonality: Overcoming the Dips During the Slow Season

Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.

Every business has some degree of seasonality.

Thankfully, this SEO force is a bit more predictable than others at measuring and counteracting.

Here is a process for diagnosing a seasonal SEO issue, tactics for overcoming the dips in the slow season, and advice for transitioning from slow to peak…

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Added by stanley on June 26, 2020 at 10:05am — No Comments

Schema Success Stories: Using Structured Data to Boost Traffic

Ever since Google announced the launch of Schema.org, as an open-source, collaborative effort of several of the leading search engines, SEO professionals have pondered how much time and effort implementing structured data on their sites is worth.

There are a lot of “good” things SEO pros can do to try to enhance rankings and traffic, so it comes down to a matter of prioritizing.

SEO professionals typically assign a higher priority to tasks and projects that have the best chance…

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Added by stanley on June 25, 2020 at 9:37am — No Comments

How to Encourage Communication Within Enterprise SEO Teams

Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.

Communication in any organization is extremely important.

With enterprise SEO, communication is even more imperative to success.

A struggle that most enterprise organizations have is communicating across multiple teams, whether it be several SEO teams across a larger global organization or communicating SEO to verticals or…

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Added by stanley on June 25, 2020 at 9:27am — No Comments

Google Creates a New Source of Traffic With Keen

A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.

Google has quietly announced a content discovery service called Keen. Keen is being referred to as a Pinterest competitor but that’s not entirely accurate.

Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of…

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Added by stanley on June 23, 2020 at 6:31am — No Comments

Google Adds ‘Fact Check’ Label to Image Search Results

Google is bringing fact check information to image search results worldwide starting today.

This change is being rolled out today to help people navigate issues around determining the authenticity of images and make more informed decisions about the content they consume.

When you see certain pictures in Google Images, such as a shark swimming down the street in Houston, Google will attach a “Fact Check” label underneath the…

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Added by stanley on June 23, 2020 at 6:15am — No Comments

Why Create Engaging Content?

It’s one thing to create SEO-friendly content but quite another to create content that converts that organic traffic into paying customers.

While many marketers are focused on keywords, on-page SEO, links, and the like, they often overlook the components that drive engagement and conversions.

Often, creating engaging content is as simple as “writing for the user” (i.e., writing content your target audience actually wants to read).

Ranking content for topics your audience…

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Added by stanley on June 22, 2020 at 5:11am — No Comments

What Does It Mean to Create Engaging Content?

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a page?

Inspiring…

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Added by stanley on June 22, 2020 at 5:03am — No Comments

Why Google Ads Might Not Be Working for You

When a Google Ads account struggles, there are usually some go-to areas to check out first. Here are seven common issues to look at and how to fix them.

Google Ads can feel like a difficult platform for advertisers to understand at times.

At its core, it seems simple: bid on keywords in real-time and get users to click on your ads.

The truth is, it’s a very robust platform that is starting to splinter into two use cases:

  • Those for more…
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Added by stanley on June 19, 2020 at 5:48am — No Comments

How to Create Engaging Content

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, SEO-friendly content, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a…

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Added by stanley on June 19, 2020 at 3:50am — No Comments

How YouTube Can Make Video Builder a More Useful Tool

I was an early fan of a free app called Directr for Business, which was designed for small and medium-sized enterprises (SMEs).

As I mentioned in a post on the Inked blog, 10 Helpful Tips To Improve Your Video Content Quality, YouTube acquired the video editing startup that developed the app in August 2014.

Directr’s unique storyboard-driven creation process gave digital marketing agencies the ideas, guidance, and tools they needed to create great HD video with just their…

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Added by stanley on June 18, 2020 at 3:31am — No Comments

Google Advises Against Using Nofollow Links When Migrating Sites

Using nofollow links when migrating sites from one domain to another is not recommended, Google says.

Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast.

The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects.

In episode one of ‘Search Off the…

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Added by stanley on June 18, 2020 at 3:23am — No Comments

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