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Mubeen Jazlaan's Blog (82)

What is SEO, SEM, and SMM

Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo.

These techniques help improve a website's SERP, or Search Engine Result Page. There are two types of SEO: on-page and off-page. On-page includes using keywords correctly throughout your web pages, including title tags.

Digital marketing is one of the most noticeable rushes of digitization that…


Added by Mubeen Jazlaan on December 1, 2020 at 10:15am — No Comments

What is Cloud Security

Cloud security is a set of control-based safeguards and technology protection designed to protect resources stored online from leakage, theft, or data loss.

Protection encompasses cloud infrastructure, applications, and data from threats. Security applications operate as software in the cloud using a Software as a Service (SaaS) model.

Centralized security: Just as cloud computing centralizes applications and data, cloud security centralizes protection. Cloud-based business…


Added by Mubeen Jazlaan on November 24, 2020 at 10:44am — No Comments

Why Traditional Marketing Is Still Relevant In This Digital Age

Marketing tactics have always been developing over the years. The growth of new digital tactics and modern techniques have been generating more attention than their older counterparts.

Billboards are now giant LED screens although there are still many that utilize images printed on canvas, or painted on by an artist. Decades ago, they used to line the highways all over the United States, so much so that their ubiquity annoyed the president and led to a US law to control their…


Added by Mubeen Jazlaan on November 20, 2020 at 10:36am — No Comments

The use of Artificial Intelligence

Artificial intelligence is all set to sink its paws into any sector dealing with large portions of data, so why should Education get left out.

Data-driven AI uses a programming paradigm that is new to most computing professionals. It requires competences which are different from traditional programming and computational thinking. It opens up new ways to use computing and digital devices.

But the development of state-of-the-art AI is now starting to exceed the computational…


Added by Mubeen Jazlaan on November 18, 2020 at 2:16am — 1 Comment

How android is different from ios

Creating apps for Android and for iOS may seem very similar to the untrained eye, but the truth is that each of these two operating systems has its own peculiarities.

There are many differences between Android and iOS − both in the technical foundations of app development and in the process of building an application itself.

And not only at the technical level of Android and iOS development but also in terms of design and app marketing strategy.

In other words, the whole…


Added by Mubeen Jazlaan on November 13, 2020 at 10:09am — No Comments

SEO vs SEM — What Do They Mean

It is important to understand the difference between the two terms and that they are different.

In this post, I will help clear up this issue with some frequently asked questions that I have heard from others. SEM, or search engine marketing, is a marketing tactic where a marketer optimizes and advertises their website in order to appear higher in search results.

The goal of Search Engine Optimization (SEO) is to increase the number of website visitors by elevating the site’s…


Added by Mubeen Jazlaan on November 10, 2020 at 9:18am — No Comments

what is website authority

On-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors.

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority.

Domain authority (DA) refers to the number of relevant…


Added by Mubeen Jazlaan on November 6, 2020 at 7:24am — No Comments

How are iOS and Android similar

People love to say Apple products just work. It’s certainly true that the iOS interface is easy to use. But so is the Android interface. Frankly, if you can use one, you won’t have much trouble using the other.

Sure, a decade ago, when the iPhone first appeared and Windows Mobile and Nokia Symbian phones were the competition, the iPhone blew them away. It was just so much easier to use.

The iOS is the operating system created by Apple Inc. for mobile devices. The iOS is used in…


Added by Mubeen Jazlaan on November 3, 2020 at 9:22am — No Comments

Why invest in shares

The reality is that investing in the stock market carries risk, but when approached in a disciplined manner, it is one of the most efficient ways to build up one's net worth.2

While the value of one's home typically accounts for most of the net worth of the average individual, most of the affluent and very rich generally have the majority of their wealth invested in stocks.3 In order to understand the mechanics of the stock market, let's begin by delving into the definition of a stock…


Added by Mubeen Jazlaan on October 30, 2020 at 6:44am — No Comments

Tactics for an Effective YouTube Marketing Strategy

YouTube being touted as the world's second largest search engine (behind Google), it is a valuable opportunity for marketers to get their brands and organizations discovered and to connect via video. Your YouTube Marketing Strategy should include.

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months…


Added by Mubeen Jazlaan on October 27, 2020 at 12:32am — No Comments

Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO.

Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

According to HTTP Archive, images made up on average 21% of a…


Added by Mubeen Jazlaan on October 23, 2020 at 10:32am — No Comments

Black Hat SEO Cloaking

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Cloaking is a method that gives search engines the impression that a website carries content that is different to what users actually see.

If the mod_rewrite module detects…


Added by Mubeen Jazlaan on October 20, 2020 at 11:27am — No Comments

Stocks are of two types common

A stock is a general term used to describe the ownership certificates of any company. A share, on the other hand, refers to the stock certificate of a particular company. Holding a particular company's share makes you a shareholder.

There is also something called 'convertible preferred stock'. This is basically a preferred stock with an option of converting into a fixed number of common shares, usually any time after a predetermined date.

Shares can rise in value over time and…


Added by Mubeen Jazlaan on October 16, 2020 at 10:34am — No Comments

WordPress problems that most users to encounter

While many errors can seem intimidating at first glance, most WordPress issues stem from relatively small problems that are usually easy to deal with. As long as you understand the source of the problem, you can typically perform some basic troubleshooting on your own.

To help you out, this article will show you how to diagnose and correct 12 of the most common WordPress errors. If your problem is not listed here, you’ll want to check out the official list of common issues. Let’s…


Added by Mubeen Jazlaan on October 14, 2020 at 2:39am — No Comments

What Are Page Authority And Domain Authority

Page authority is scored using logarithms to rank each page. Improving your score significantly can be easy or difficult depending on your starting point. If your score is low, in the 20s, it will be easier to grow that to the 30s than it would be to grow a page from the 60s to 70s. Getting better results when you’ve hit greater than 75 on your score will be slow and difficult.

Link building is the way to create links back to your website to help grow your page authority. If you have…


Added by Mubeen Jazlaan on October 9, 2020 at 11:28am — No Comments

HTTPS indicates that the site protects user data

SSL stands for Secure Socket Layer (SSL). SSL is a security protocol that allows encrypted communication between a web server and an internet browser. It encrypts all data transmitted between the server and the user using an encryption key on the server. In layman’s terms, an SSL certificate ensures that the information being relayed between the web server and browser is only visible to the user and the website.

If your website doesn’t have an SSL certificate, a secure connection…


Added by Mubeen Jazlaan on October 6, 2020 at 11:33am — No Comments

Why Keyword stuffing is bad for SEO

The term “keyword stuffing” has been around since the early days of SEO. It’s used to describe a shady technique website owners adopt in order to manipulate their site’s search ranking for a particular keyword, or set of keywords.

If you have been to a website that displays a list of words or phrases that have little or no relevance to the content on the website, then it is likely that website is keyword stuffing.

Not only does keyword stuffing look unsightly, but it also gives…


Added by Mubeen Jazlaan on September 30, 2020 at 11:42am — No Comments

What Is Schema Markup to increase SEO

Have you heard the words, Schema Markup, Structured Data thrown around in conversation? Have they left you scratching your head, wondering what the heck your teammates (especially web developers) were talking about?

Well, you are in luck! We’re clearing the fog so you know exactly what they are, why they matter, (and can get more out of all that technical talk).

Search Engines work hard to understand the content of the page. That is where Schema markup comes into…


Added by Mubeen Jazlaan on September 25, 2020 at 11:57am — No Comments

What are the needs of SEO

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Both B2B and B2C marketers want more search leads, because they carry a 8.5X higher chance of conversion than an outbound lead.

With so many SEO techniques, it’s become almost impossible to…


Added by Mubeen Jazlaan on September 22, 2020 at 10:40am — No Comments

Why images are important in SEO

So much of how we understand SEO is all about text and keywords, but images have a role to play as well. For one thing, they’re extremely important for user experience.

Think about it: if you found yourself on a webpage that looked like a Word doc with nothing but the text on a white background, you wouldn’t feel like the website was trustworthy or memorable. In fact, research verifies that people are 80% more likely to read content that includes an image and 64% more likely to…


Added by Mubeen Jazlaan on September 18, 2020 at 12:05pm — No Comments

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