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2wenty7Inc's Blog (48)

Is the post-pandemic era is going to be different for marketing and PR agencies?

We all are happy to learn about the news of the Covid vaccine. India has almost vaccinated more than 6 lac, health workers, already and the no of cases coming daily are also low. The recovery rate in India is also quite high and touching almost 97 percent. So how these things are going to affect the businesses and what can we expect?

 Look, we all understand the basics of the economy. And largely, you see, the economy works and grows;…

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Added by 2wenty7Inc on January 20, 2021 at 6:00am — No Comments

Is the post-pandemic era is going to be different for marketing and PR agencies?

We all are happy to learn about the news of the Covid vaccine. India has almost vaccinated more than 6 lac, health workers, already and the no of cases coming daily are also low. The recovery rate in India is also quite high and touching almost 97 percent. So how these things are going to affect the businesses and what can we expect?

 Look, we all understand the basics of the economy. And largely, you see, the economy works and grows;…

Continue

Added by 2wenty7Inc on January 20, 2021 at 5:55am — No Comments

Pitching an Impressive Content in 2021: What Will Promote Your Business

Earning impressive and goal-oriented media coverage is no more an easy task especially during pandemic hit 2021. Striking even a minor wrong tone can deliver multidimensional undesired impacts to leave you with a weakened brand image. Media pitching is an integral part of any PR strategy to keep the brand in the marketplace noticed. The Covid-19 pandemic has created the number of new concerns that need to be addressed in the content created either for digital or for print channels. What do…

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Added by 2wenty7Inc on January 7, 2021 at 5:46am — No Comments

Pitching an Impressive Content in 2021: What Will Promote Your Business

Earning impressive and goal-oriented media coverage is no more an easy task especially during pandemic hit 2021. Striking even a minor wrong tone can deliver multidimensional undesired impacts to leave you with a weakened brand image. Media pitching is an integral part of any PR strategy to keep the brand in the marketplace noticed. The Covid-19 pandemic has created the number of new concerns that need to be addressed in the content created either for digital or for print channels. What do…

Continue

Added by 2wenty7Inc on January 7, 2021 at 5:41am — No Comments

How to Adapt Your PR Plan for Covid-19 Challenges

The year 2020 will be remembered for a long because of the pros and cons of Covid-19. The worldwide Covid-19 pandemic affected the growth of all size businesses but the businesses learned many new ways also to revive and progress with accelerated performance metrics. With the increased importance of social distancing, the buyers and other stakeholders are changing their strategies and practices. The businesses are looking for cutting edge tactics to raise their brand’s voice. Here comes the…

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Added by 2wenty7Inc on January 5, 2021 at 7:15am — No Comments

Why & How Covid-19 Makes a PR Company More Important for the Businesses

The year 2021 is coming with a lot of expectations. The businesses are also geared up to welcome 2021 with new strategies and approaches formulated during months based on the experiences and findings during a yearlong Covid-19 crisis. Addressing the changed perspectives, requirements, preferences, and buying behaviors of customers in the most influential way is the biggest task for businesses. Here comes the role of a …

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Added by 2wenty7Inc on December 29, 2020 at 5:18am — No Comments

BEST PR Agencies in Delhi | PR Agencies in Delhi

The year 2021 is coming with a lot of expectations. The businesses are also geared up to welcome 2021 with new strategies and approaches formulated during months based on the experiences and findings during a yearlong Covid-19 crisis. Addressing the changed perspectives, requirements, preferences, and buying behaviours of customers in the most influential way is the biggest task for businesses. Here comes the role of a …

Continue

Added by 2wenty7Inc on December 29, 2020 at 5:04am — No Comments

The Evolution of PR Communication In The Era of The Internet

Ways of communication always been evolving

I am 32 yrs old. I am a 90s kid and I feel I am living in an era of change. My first memory of television was a box with back and white picture quality. I had seen PCO located near Paan shop in my village. Akashwani was the only radio that was there.  Many more such things were there that you can’t see right now around you. The way things changed. In the way the communication.…

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Added by 2wenty7Inc on December 20, 2020 at 10:04am — No Comments

The Evolution of PR Communication In The Era of The Internet

Ways of communication always been evolving

I am 32 yrs old. I am a 90s kid and I feel I am living in an era of change. My first memory of television was a box with back and white picture quality. I had seen PCO located near Paan shop in my village. Akashwani was the only radio that was there.  Many more such things were there that you can’t see right now around you. The way things changed. In the way the communication.…

Continue

Added by 2wenty7Inc on December 20, 2020 at 10:04am — No Comments

The Evolution of PR Communication In The Era of The Internet

Ways of communication always been evolving

I am 32 yrs old. I am a 90s kid and I feel I am living in an era of change. My first memory of television was a box with back and white picture quality. I had seen PCO located near Paan shop in my village. Akashwani was the only radio that was there.  Many more such things were there that you can’t see right now around you. The way things changed. In the way the communication.…

Continue

Added by 2wenty7Inc on December 18, 2020 at 3:05am — No Comments

Only two steps to make your brand visible organically

Hiring a PR agency can be one of the ways.

Who does not want to get covered by the media? Who does not want that people should get to know about them? Everyone loves media attention. But attracting attention from the media can be a task for many people.

Either for personal/Individual…

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Added by 2wenty7Inc on December 16, 2020 at 3:21am — 1 Comment

Agency in Delhi for a sustainable PR campaign:



PR agency
 helps in building a strategy around the brand.

Can a car run on a single wheel? Is it even possible?  Is this sounding absurd to you? Look, most of them think that PR is about just a press release. They will get one press release covered and, then everything is sorted. No, it’s an entirely wrong concept.

Public relation is about the strategy that builds a brand. It’s about planned communication and…

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Added by 2wenty7Inc on December 14, 2020 at 1:26am — No Comments

Moment Connects The Market

By: Nilay Ankur

Have you ever been at awe, mesmerising about the Amul Butter advertisements? For many who think that moment marketing is a phenomena of the recent digital era, can go down the…

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Added by 2wenty7Inc on December 3, 2020 at 1:13am — No Comments

Traditional PR activity versus Modern PR activity in 2020

People are spending more time on the internet in 2020.

According to reliable data, people are spending more than 3 hrs daily on the internet in 2020. So, what do you think about this? It means that more than anything, people are getting information from the internet. According to a recent study, the medium from which people used to gather information has changed as well.…

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Added by 2wenty7Inc on November 13, 2020 at 1:52am — 1 Comment

8 Questions That Will Help you Understand and Hire a PR Agency.

Many people have heard about the PR agency but they are not completely aware of the functionality of PR. Without knowing about the functionality of PR, it becomes confusing to move forward. There are a lot of myths that are there in the market. Due to the myth that is present in the market, people expect some things that are not possible. Over expectations are two ways sword, it not only breaks the trust but it also hampers the image of…

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Added by 2wenty7Inc on November 11, 2020 at 12:41am — 1 Comment

13 Reasons For Not Finding Space In The Media

Public relations agency helps you with the same.

Who does not want to get space in media? Many people and brands dream of media coverage. But it seems difficult for many. The reason behind it is; less understanding about media. Many of us are clueless about media functionality. They feel that it is almost impossible to get media coverage.

But it is not like what it seems. If…

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Added by 2wenty7Inc on November 5, 2020 at 12:45am — No Comments

How Clear Road Map Lead You To a Successful PR Campaign?

PR goals should be clear.

Vision and clarity are the two aspects of successful brand positioning. A well-constructed roadmap lets you achieve a successful PR campaign. First, understand the meaning of the roadmap. What is a roadmap? A road map means a set of instructions about how to do something. I would add something here to a set of “clear” instructions. Clear instructions in any planning play an important role. But same time,…

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Added by 2wenty7Inc on November 4, 2020 at 2:31am — No Comments

Why should you trust your PR agency?

Look one thing we all should agree that an expert in the field is always going to be more aware of the subject than the other person. The point to be noted; it does not mean that whatever they say is always right. One of my PR coaches told me once, hiring a PR agency should be like a marriage. Like no marriage is completely cured of disputes, in the same way,…

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Added by 2wenty7Inc on November 4, 2020 at 1:25am — No Comments

4 Ways To Improve PR Campaigns For Education Startups

During COVID-19, numerous organizations were crushed. Yet, in the education startup and medical field, business never eased back down, and indeed, media hopped on education-related stories relentless. Numerous associations and fundings were announced during this period. Many startups from this segment are still striving for funding as a cash inflow in the market seems a positive spike.

A learned PR firm can enable you to recognize…

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Added by 2wenty7Inc on November 3, 2020 at 12:43am — No Comments

How To Establish a Media Relation

Media relation is an integral part of the PR agency

Media relations helps in creating a brand image, brand recognition, it grows the reputation of the brand and legitimacy, maintain good relations with media also helps during disaster management.

It means developing and sustaining a respectful and mutually beneficial working relationship with the news gatekeepers and gathers.

Media works as a reliable source to distribute accurate information to its audience. So, maintaining a… Continue

Added by 2wenty7Inc on November 2, 2020 at 1:12am — No Comments

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