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Want to Earn More Online? Let’s Talk About Conversions

Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.

SEO conversations generally center on creating content and promoting it. Something important that is rarely mentioned is in my opinion one of the most important considerations: conversions.

A conversion, in the context of search marketing, is when someone performs an action that the publisher wants them to…


Posted on July 3, 2020 at 1:00pm

Google Finds SEOs Are Getting More Work During COVID-19

In the latest episode of Google’s Search Off the Record podcast, Webmaster Trends Analyst Gary Illyes goes over some surprising poll findings.

Google’s Gary Illyes polled SEOs about changes to their work-life during COVID-19, and the results were not what he expected.

Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat.

The poll results were…


Posted on July 3, 2020 at 12:55pm

E-A-T & Link Building: A Guide to Evaluating Prospects

E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. Here's a guide to help you get started.

E-A-T has been a hot topic when it comes to on-site content.

But why, how, and when should you consider concepts in E-A-T with link building efforts?

Your site cannot have E-A-T without a link and brand mention profile.

Google states that “sources of reputation” are “news articles,…


Posted on July 2, 2020 at 12:05pm

In a Year of Worsts, SEO Just Became the Best

SEO just became the top priority marketing channel. Here's what led to this shift and how it impacts both organizations and marketers.

It’s safe to say 2020 has been – how do I put this eloquently – sucky.

I wouldn’t be surprised if that’s how future historians will refer to it.

However, amidst all the chaos in the world, something strange happened,

Something I don’t think anyone could have predicted.



Posted on July 2, 2020 at 11:54am

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