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stanley
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Reasons Why Every Link Campaign Is Unique

Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns.

Not one of them has been the same as any of the others.

Sure, they all have similarities.

Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions.

What’s different?

No one is starting from the exact same point.

Some clients want to be found where their competitors are. Some don’t. Some like to track everything…

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Posted on December 13, 2019 at 4:17am

Most Common Roadblocks to Link Building Success

When done successfully, link building can lead to some truly stellar results.

We know that links are extremely important for SEO, especially given all of the buzz in the search community around the November 8, 2019, Google algorithm update and how it may have been strongly related to site links (though Google’s John Mueller warned against jumping to this conclusion).

While link building should unquestionably be a part of your overall SEO (and business) strategy, it takes time,…

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Posted on December 10, 2019 at 5:00am

What Is Link Reclamation & How to Regain Lost Link Value

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.

Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.

Learning how to reclaim lost links will help to:

  • Regain link value.
  • Build your…
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Posted on December 2, 2019 at 8:00am

How to Build Links Using Testimonials & Reviews

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs.

Testimonials and reviews are also an excellent way to learn what adjustments need to be made to your product or service.

Using testimonials and reviews as a link building tactic, however, is often overlooked.

It’s such a simple and straightforward method, which may be one of the reasons it tends to be an…

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Posted on November 27, 2019 at 6:00am

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