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Ways to Use Chrome DevTools for SEO Troubleshooting

For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.

Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.

By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the…


Posted on November 23, 2020 at 1:00pm

How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus…


Posted on November 23, 2020 at 12:56pm

How CRO Can Help Tie Your SEO Efforts to the Bottom Line

Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.

In reality, SEO efforts can and should be connected to bottom line metrics.

CRO (conversion rate optimization) is one often-overlooked method that can easily tie your business’s SEO efforts to the bottom line.

While CRO has often been categorized and thought of as a totally separate digital strategy from SEO, when used in conjunction, they become… Continue

Posted on November 20, 2020 at 1:58pm

Are Your Clients' Sites Ready for Google's New Ranking Signal?

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.

While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.

Being able to both understand and communicate the why effectively is… Continue

Posted on November 20, 2020 at 1:39pm

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