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What is the semantic core?

Organic search is the most effective source of traffic. You don't need to reinvent the wheel to use it and make the site visible to Yandex and Google visitors. It is enough to define what your audience is interested in and how they seek information. This task is solved by building a semantic core.

The semantic core is a set of words and phrases that reflect the subject matter and structure of the site. Semantics is a branch of linguistics that studies the semantic content of language…


Posted on April 20, 2021 at 11:30am — 1 Comment

Online English test: are they really reliable?

Imagine the following situation: Mariana works as a hotel chain manager. Due to an event, her company closed a partnership with a North American company and she needs to prove her fluency in the language, demonstrating to know a lot about the specific terms related to the hospitality area.

Therefore, her superior immediately asked her to display some type of certification or more formal document for the purpose of attesting to her knowledge.

Upon arriving home, Mariana searched…


Posted on April 12, 2021 at 6:00am — 1 Comment

No adaptation for mobile devices

Google wants website owners to focus on building a mobile site first and then adding other features for devices like tablets and computers. The reason for this is that many resourcesdon't work well enough on smartphone screens (they have inconvenient navigation, take a long time to load, etc.), and about 60% of the time users browse pages from mobile devices.

We also remind that in March 2021 Google intends to finally switch to mobile index and encourages publishers to prepare in…


Posted on March 4, 2021 at 4:18am — 1 Comment

Examples of B2C and B2B audiences

In order to better understand the definition of the target audience, let's take a few examples. Let's say that a bicycle brand is launching a new line focused on trails. She could say that the target audience is people from 20 to 40 years old who like trails. Simple, right?

However, this simplification can hinder the brand: the target is very broad, and the brand will reach many people who will not be interested in the product. So, it is worth specifying:…


Posted on December 23, 2020 at 5:16am — 1 Comment

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